NaNa – the artist.

ARTIST
STATEMENT

What’s on your feet? Ever asked why? I do that a lot, because sneakers provide a remarkable insight into social dynamics of culture, trade, and industry. But after so many years the industry seems to focus so much on the next big thing, leaving no time to reflect on those cultural, historical, and personal stories. The sneaker community is fueled by more than fashion – it's driven by untold stories. The people involved in the sneaker community, the thoughts behind the invisible details. If I don’t look for those stories, then sneakers are just mass-production and a waste of time. I hope to give you this needed time to be present not for the hype, but to fall in love with the story.

ARTIST
BIO

Natascha Naumann, known as NaNa, lives in the heart of Munich and is known for her sneaker art, which she calls "sneaker stories".

With a design background and childhood love for pencil art, NaNa pours her creativity into highly detailed sneaker drawings, each telling its own unique story. Rooted in the worldwide sneaker culture and its lively community, her artistic pieces come alive with a hyper-realistic style, exploring the intricate textures, reflections, and vibrant colors that define each pair.

Beyond the shoe design, she focuses on the people wearing them, showcasing a genuine commitment to illustrating the stories behind every noteworthy sneaker on blank paper.

get in touch with NaNa

explore the process
of the sneaker stories